W3F Lead Router listens to Meta's Lead Ads webhook, pulls the full lead payload the moment someone submits a form, and forwards it to your CRM — with the exact auth your CRM expects. No polling, no CSV exports, no missed leads.
Continue with FacebookMeta pushes a webhook event the instant a lead form is submitted. We enqueue it, fetch the full lead record with the Graph API, and deliver it to your CRM in seconds — with automatic retries on transient CRM outages.
Every team logs in with their own Facebook account, manages their own Pages, and connects their own webhooks. Page access tokens and CRM credentials are encrypted at rest and never shared across accounts.
Route every lead from a Page to one default CRM endpoint, or override routing per ad campaign — handy when different campaigns feed different sales pipelines or CRM environments.
Your CRM webhook can require a bearer token, a custom header (API key, HMAC signature, whatever you use), or a short-lived signed JWT. Configure it once per route and we handle the rest on every delivery.
Delivery runs through Cloudflare Queues with automatic retries and a dead-letter queue, so a slow or momentarily-down CRM doesn't mean a lost lead — Meta's webhook always gets an instant 200 OK, independent of your CRM's response time.
Log in, pick a Page, paste your CRM's webhook URL, and we automatically activate the Facebook subscription for you. No developer needed on the marketing team's side.